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How To Make It Through The Slow Seasons

Myron Golden

1.43M subscribers

33.5K views · 2 months ago

STOP UNDERPRICING | How To Make It Through The Slow Seasons Most entrepreneurs think the solution to slow seasons is lowering their prices. But underpricing your value often creates a bigger problem than the slowdown itself. In this powerful message, Myron Golden explains why reducing your prices is rarely the answer and how to navigate slow seasons with wisdom, confidence, and strategy. Challenging seasons are not a sign to panic—they're an opportunity to strengthen your business and increase your value. The core idea is simple but powerful: The key to surviving slow seasons isn't charging less—it's creating more value and positioning yourself more effectively. You’ll learn: Why underpricing can hurt your business more than slow sales How to maintain confidence when revenue temporarily declines The difference between competing on price and competing on value Why slow seasons are opportunities to improve your offers and systems How to increase perceived value without lowering your standards The mindset shift required to grow through difficult business cycles Biblical principles behind patience, stewardship, and long-term prosperity This message will help you stop discounting

✦ What fans are saying

53 public comments · synced 5 days ago · 94% positive

Questions fans keep asking

What landed

Overwhelmingly grateful and energized, with many viewers saying the timing hit their own slow season, plus a few mild gripes about YouTube shorts and posting frequency.

andrenayeArt

2 months ago

Why is it after I decide to watch one of your videos I get sales on my site. But when I haven’t watched it my sales are slow😂❤

♥ 355 replieson YouTube ↗

kobeusmc1

2 months ago

Watching this as a real estate investor, I heard more than business advice. I heard a cash flow strategy, a wealth-building strategy, and a reminder that capital should serve assignment.

♥ 173 replieson YouTube ↗

kobeusmc1

2 months ago

2:00 “What is the fastest path to massive cash flow?” This is the question most people, including myself, often avoid because we’re busy trying to look successful instead of solving the actual constraint. Slow seasons expose pricing, positioning, and cash flow discipline. If the offer does not create margin, the business eventually creates stress.

♥ 6on YouTube ↗

b.a.b.y.roittt

2 months ago

Thank you Myron and Myron’s team. Yall all are wonderful !

♥ 5on YouTube ↗

DavidRanalli

2 months ago

I am in my slow season and love the timing lol. I stopped undercutting myself years ago and its amazing how you realize making a deal needs to result on new value CREATED on THEIR END, not stripped away from yours.

♥ 5on YouTube ↗

Uplinkathletics

2 months ago

Always Golden!!! "The real value of wealth is get to buy back the Rest of my life and INVEST IT back..."

♥ 51 replyon YouTube ↗

SuccesswithLatoya

2 months ago

Slow seasons are not always a sign to lower your price. Sometimes they are a sign to increase your value, sharpen your message, and position the offer better. I always allocate money for business expensive, because trust me Mr. Uncle Tax Man season is coming lol Interesting thought on the second question asked 🤔🙂

♥ 52 replieson YouTube ↗

mentalcoreconsulting

2 months ago

I'm so glad Myron spoke about the short-term videos coming up when first opening of YouTube because I cannot stand that. When I go to YouTube it's because I want to watch long form videos first and then music and then maybe their movies. Seeing shorts on YouTube is so irritating

♥ 4on YouTube ↗

jaylindorseymitchell

2 months ago

Not going to lie! Keep dropping these. I love this format

♥ 3on YouTube ↗

ArleneFranco-c7l

2 months ago

Thumbs Up, as soon as I read the title!

♥ 3on YouTube ↗

x.kingdavid.x

2 months ago

Q & a is very helpful, thank you for this. I will be creating my first little project on Fiverr here soon hoping to get the ball rolling on turning my skills into money, the podcast section of this should help with even that

♥ 3on YouTube ↗

zeemuzeek

2 months ago

Use shorts to send people to your long form videos. Shorts are getting more attention currently.

♥ 3on YouTube ↗

LeoDizonMendoza

2 months ago

Love this message. It took me a while to learn these first principles of pricing. Thank you Myron and team for the video 😃

♥ 31 replyon YouTube ↗

InstituteforFunctionalNurses

2 months ago

I could feel your heart when you said you hope it will bless us. Thank you for releasing these❤

♥ 2on YouTube ↗

RhythmandViewsShow

2 months ago

Wow this is nuts! I have a video company and I’m literally feeling this right now, where I have the vision but my momentum is slow and I’ve been doing this seriously for about 3 years. The time is right, the question was right AND the ladies name is Tammy just like my wife! Talk about a God given message! 🤯 Than you Myron!

♥ 2on YouTube ↗

iamdevonnicholeknighton

2 months ago

Well it gets mobetta ♥️♥️ Thanks Myron and family

♥ 2on YouTube ↗

Teabagseries

2 months ago

Thank you so many Uncle Myron Very valuable information always ❤

♥ 2on YouTube ↗

LanaALaBonte

2 months ago

How may one attend your live studio sessions? I’d love to join.

♥ 22 replieson YouTube ↗

TruthWillprevail13

2 months ago

♥️🕊️Lord Jesus hear my prayers at times I want to give up yet you are my strength. I’m overwhelmed as a single parent. Both of my sons have special needs and I struggle to provide daily necessities like food, clothing, and shelter for them I am so ashamed. JESUS Give me strength.

♥ 22 replieson YouTube ↗

NuSWAGPodcast

2 months ago

Thank you @MyronGolden for answering that second question I asked. It's always a blessing to attend and learn from you! Sincerely, Brother Jessi

♥ 1on YouTube ↗

aseathegreat

2 months ago

Glad I clicked, more please

♥ 1on YouTube ↗

techychef

2 months ago

Keep dropping these!

♥ 1on YouTube ↗

TheRheoExperience

2 months ago

What longer video was this from….. really love that you and your team take the time to now take moments like these out of the live to give us information on just the right amount of time

♥ 1on YouTube ↗

TheBigBreezoe

2 months ago

14:04 great point out

♥ 1on YouTube ↗

peterp-w7v

2 months ago

Thank you Myron 🙏 Amen 🙏

♥ 1on YouTube ↗

brucetinayenyenya

2 months ago

I love what you teach in this video Myron will call this the QQSAMM framework = Quantify, Qualify, Simplify, Amplify, Magnify and Multiply. What it looks like to me is: to find the smallest sustainable content action that produces qualified attention, then build repurposing and conversion around it.

♥ 1on YouTube ↗

Uplinkathletics

2 months ago

Wow, thats trailer to the movies. Always Golden!!!

♥ 1on YouTube ↗

SherifaNakalema

2 months ago

Thanks for sharing this 🎉

♥ 1on YouTube ↗

baggladyjayy

2 months ago

Very timely

♥ 1on YouTube ↗

millincent_hairs

2 months ago

Please can you make a video on the business cans please 🥺🥺🥺

♥ 1on YouTube ↗

✦ Insights from this video

Read from the transcript · every timestamp jumps the player

In short

A behind-the-scenes Q&A at MG Media Studios where Myron Golden answers four audience questions: how to survive slow business seasons (his answer: stop underpricing), his three rules for building a podcast or YouTube channel, what to do with profits from a first investment property, and how YouTube's shift toward shorts changed his content strategy. He shares specific numbers, including his $40,000/hour rate, his HELOC payoff plan, and how his channel's monthly views dropped from 2 million to 925,000 before recovering to 1.6 million.

Chapters

Key points

01
Slow seasons come from underpricing
Myron says the main reason people have slow seasons is that they've underpriced everything they've sold their entire career, and the fix is pricing from first principles so you have enough money to stay in business when things slow down.
02
His pricing formula: result divided by ten
He looks at the result he believes he can help a large number of people get over 12 months and divides it by 10 — if he can help someone make $250,000, he charges $25,000.
03
Faster is more valuable than more
Most people think a high-priced offer needs more content in it, but he argues buyers would rather get the same result in two days than over 12 weeks of videos and PDFs.
04
You become interesting by being interested
His number one podcast rule: people who try to be interesting are boring, and the person who asks the most questions at a party is remembered as the most interesting one there.
05
Don't rush to pay off the mortgage
He'd rather build wealth that can pay the debt off faster, because debt-free is still zero, and recommends a first-position HELOC with all income flowing into it.
06
One long-form video a week no longer works
YouTube now buries long-form under ads and shorts, so you need two or three long-form videos a week to get the reach one used to get.

Lines worth keeping

“The best way to navigate slow seasons is to eliminate them by using first principles in pricing.”
This is the core answer to the question the whole video is built around.
“The real value of wealth is I get to buy back the rest of my life and invest it into the people that I love the most and the causes that I care about the most.”
Reframes why pricing and momentum matter beyond the money itself.
“Only interested people are interesting. People who attempt to be interesting are boring.”
His one-line summary of how to build an audience and interview guests.
“People want to pay off debt because it makes them feel good, but debt-free is still zero.”
Sums up his contrarian stance on what to do with first investment property profits.
“You don't get to determine whether your content is good. The algorithm just represents the audience.”
His standard for judging content performance without excuses.

What to do next

1
Price your offer at one tenth of the 12-month result you believe you can deliver.
He says that's how he arrives at numbers like $25,000, rather than copying competitors plus or minus 10%.
2
Ask yourself what the fastest path to massive cash flow is.
It's the question he'd ask at the start of a new enterprise and the same one he'd use if a slow season hit.
3
Make your thumbnail title a hook and your video title a promise of resolution — never the same text.
Great communicators are usually terrible at naming conventions, and that's what kills reach.
4
Promise something big in the first 30 seconds instead of introducing yourself.
If you open with 'welcome back to my channel, please subscribe,' viewers are already gone.
5
Move from one long-form video a week to two or three, using AI to speed production.
You now need that volume to get the reach one video used to deliver, and AI lets you make three in the time one used to take.

Mentioned in this video

PersonRichmondA client from Australia who paid Myron $350,000 and made an extra $7 million, and closed his first million-dollar deal on the flight home from a two-day training.
BookIt's Not the Big That Eat the Small, It's the Fast That Eat the SlowCited as one of his favorite books of all time to support the point that speed is more valuable than volume.
CompanyYouTubeHe walks through the homepage feed to show how ads and shorts now crowd out long-form video.
CompanyTikTokHe says YouTube now wants to compete with TikTok for short form, which doesn't make sense to him.
PersonPastor TommyAn audience member he uses as an example when explaining why churches hurt their channels by airing music services on YouTube.
CompanyAmerican ExpressHe mentions paying a $287,000 card bill to illustrate that cash flow, not debt payoff, was his focus while building.
ReferenceOpen ClawThe subject of an hour-and-46-minute long-form video he watched across two sittings because he wanted to learn something.

This video answers

?How do you get through a season when the vision is clear but momentum is slow?
?How do you decide what to charge without just copying competitors' prices?
?What are the top three things to get right when launching a podcast or YouTube channel?
?Should profits from a first investment property go toward paying off the mortgage?
?Why doesn't one long-form video per week work on YouTube anymore?

? Ask this video

Answers come from this transcript only

Ready-to-post clips

Picked from the transcript · grow every other platform from this one

YouTube Shorts3:34–4:17 · 43s
“I charge 40,000 dollars an hour, and people pay it”
A shocking price tag plus the reasoning behind it makes a complete, quotable argument in under a minute.
Why he refuses to sell his time cheap, and what that does to his pricing.
Instagram Reels8:06–8:47 · 41s
“Only interested people are interesting”
A counterintuitive one-liner with an instantly relatable party example anyone can use today.
You don't become interesting by trying to be interesting. You become interested.
TikTok13:42–14:26 · 44s
“Debt free is still zero”
A blunt reframe on paying off debt, backed by a real 287,000 dollar receipt.
He paid off a 287k credit card bill because he stopped chasing zero.