How One Of My Clients Grew His Business From 3 Million To 10 Million In A Year
Myron Golden
1.43M subscribers
27.5K views · 4 months ago
→𝐉𝐨𝐢𝐧 𝐌𝐲𝐫𝐨𝐧’𝐬 𝐋𝐢𝐯𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐓𝐨𝐝𝐚𝐲← https://www.makemoreofferschallenge.com/ A $7,000,000 INCREASE IN 1 YEAR | How One Of My Clients Grew His Business From 3 Million To 10 Million In A Year Most businesses don’t stay stuck because of a lack of opportunity. They stay stuck because they never learn how to scale correctly. In this powerful case-study-style message, Myron Golden breaks down how one of his clients grew a business from $3 million to $10 million in just one year—and the principles that made that level of growth possible. This isn’t about luck, hype, or shortcuts. It’s about applying the right strategies, making better decisions, and creating systems that multiply results. The core idea is simple but powerful: Massive business growth becomes possible when you combine clear strategy, scalable systems, and value-driven offers. You’ll learn: Why most businesses plateau before they ever truly scale The key mindset shifts required for exponential growth How better offers can dramatically increase revenue Why systems and leverage are essential for scaling How strategic positioning creates larger opportunities The difference between working hard
✦ What fans are saying
56 public comments · synced 5 days ago · 93% positive
✦ Insights from this video
Read from the transcript · every timestamp jumps the player
In short
Myron Golden interviews his client Richmond Din, an Australian former optometrist turned business coach who was stuck at $3 million a year for three years. After a dinner-table exercise about selling a $100 bill for $10, Richmond made his first $100,000 offer that same night, sold a million-dollar offer on the flight home from Myron's event, and finished the year at $10 million cash collected. The conversation covers the 11 six-figure offers and three million-dollar offers he closed, why his existing clients wanted more, and the mindset shifts behind it.
Chapters
Key points
- 01
Sell the payoff, not the pieces
Myron's $100-for-$10 exercise leads to the core lesson: people buy the outcome, not the product, the process, or your personal time, and when the payoff is clearly worth ten times the price, they pay.
- 02
Sell to people who want, not need
Myron argues the people who need help most often want it least, so who you sell to affects your revenue more than what you sell.
- 03
$100k offer sold the same night
After the dinner exercise, Richmond messaged an existing client on WhatsApp with a $100,000 offer and she said yes within minutes.
- 04
Million-dollar offer sold mid-flight
Less than 24 hours after Mouth to Millions ended, Richmond and Kaylee crafted a million-dollar offer on the plane home and closed it over WhatsApp.
- 05
3 million to 10 million in a year
After three years stuck at $3 million, Richmond closed 11 hundred-thousand-dollar offers and three million-dollar offers and collected $10 million in cash.
- 06
Congruency is what builds a brand
Richmond's closing advice is to follow through fast on whatever you learn, because people buy your level of congruency and being the same on and off screen is rare.
Lines worth keeping
“You're selling people the payoff. You're not selling them the pieces. You're not selling them the product.”
The single principle Richmond credits for his jump from $3M to $10M.
“If you have a transformation that you can deliver to people that's worth more, and you're unwilling to present that to them, you're not keeping them from spending the money. You're just keeping them from spending it with you.”
Reframes the fear of high-ticket pricing as a loss to the seller, not a protection for the buyer.
“I knew it was the right thing to do and most of the time the right thing to do is not the thing that you feel like doing.”
Richmond's explanation for saying yes to a $100,000 offer while feeling like he wanted to vomit.
“The reason why you may have a filter that people don't have the money to pay you is because you're unconsciously projecting your ideal client as broke.”
Names the internal belief that keeps coaches from ever making a premium offer.
“He didn't invest in me. He invested in himself.”
Myron's framing of what the $350,000 coaching decision actually was.
What to do next
- 1
Build and present a high-ticket offer to your existing clients.
Richmond's 11 hundred-thousand-dollar sales all came from clients he assumed wouldn't spend more.
- 2
Frame your offer around the payoff, not the pieces, process, or your personal time.
When the payoff is clearly worth ten times the price, people buy without needing to think it over.
- 3
Design offers with minimum viable input and maximum value output.
Richmond scaled without one-on-one coaching and his clients got more value from less of his time.
- 4
Say yes to the right decision even when you feel like vomiting.
Richmond's reasoning is that the right thing to do is usually not the thing you feel like doing.
- 5
Implement fast on what you learn and follow through on what you said you'd do.
Congruency builds trust with yourself, and people buy your level of congruency.
Mentioned in this video
- PersonRichmond DinAustralian business coach, former optometrist, and the client interviewed who grew from $3 million to $10 million in a year.
- PersonRussell BrunsonPresent at the mastermind dinner where the $100 bill exercise took place.
- PersonKayleeRichmond's client who became the first person to say yes to his $100,000 offer and later co-created the million-dollar offer on the flight home.
- EventMouth to MillionsMyron's two-day event on creating and conveying premium offers that Richmond attended as a bonus.
- EventContent and Cashflow LiveMyron's California event where Richmond spoke and 144 tickets were sold.
- EventKing Solomon's CourtStage selling secrets training included with the VIP program.
- ReferenceThe Sixth SenseRichmond compares now seeing $100k offers everywhere to the line about seeing dead people.
- ReferenceTiny ChallengeRichmond's offer that a YouTube interview with Myron helped sell, generating $350k in 30 days.
This video answers
- ?How did a business coach stuck at $3 million a year get to $10 million in twelve months?
- ?Why do my clients seem unwilling to spend more money with me?
- ?What actually makes someone say yes to a $100,000 or million-dollar offer?
- ?Is a $350,000 coaching investment worth it, and how fast can it pay back?
- ?How do I scale a high-ticket offer without giving away all my personal time?
? Ask this video
Answers come from this transcript only
Ready-to-post clips
Picked from the transcript · grow every other platform from this one
- YouTube Shorts10:10–10:51 · 41s
“Give me $100,000 and I'll give you a million. Deal?”
A rapid escalating offer game that lands one unforgettable principle: people buy the payoff, not the product.
The offer isn't the pieces or the process. It's the payoff.
- YouTube Shorts18:15–19:02 · 47s
“He sold a million-dollar offer on a plane over WhatsApp”
A concrete, surprising story beat with an exact timeline that ends on a quotable line about pricing.
If you won't offer the bigger transformation, they'll still spend the money, just not with you.
- Instagram Reels19:41–20:37 · 56s
“He asked his wife about the $350,000. She said do it.”
High-stakes decision story with a spouse punchline and a specific number that makes the moment travel.
He wanted to projectile vomit. She said do it. He'd already made a million.