How Coaches Create Solutions That Solve Real Problems And Earn Real Money
Myron Golden
1.43M subscribers
54.1K views · 6 months ago
COURSES THAT CREATE CASH | How Coaches Create Solutions That Solve Real Problems And Earn You Real Money Most people try to create courses by packaging information. But information alone rarely creates income. In this powerful message, Myron Golden breaks down how successful coaches build courses that actually generate cash by solving real problems for real people. The key isn’t just creating content—it’s creating solutions that produce results. When your course solves a meaningful problem, people don’t see it as an expense. They see it as an investment. You’ll learn: Why solving problems is the foundation of profitable courses The difference between teaching information and delivering transformation How to identify the real problems people are willing to pay to solve Why clarity of outcome increases the value of your course How coaches turn expertise into scalable solutions The mindset shift required to build courses that sell consistently Biblical principles behind value creation, service, and stewardship This message will help you stop guessing what kind of course to create and start building solutions that make a difference in people’s lives—and generate real income at th
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In short
Myron Golden walks through why coaching, courses and consulting are necessary now (the world changes every few weeks), three reasons most of them fail, and the six phases of transformation he says every program must contain. He also breaks down where value actually comes from — perceived voids, perceived virtues and pursued visions — and why you should sell the transformation instead of the modules and workbooks.
Chapters
Key points
- 01
Earn money in the era you live
Myron traces seven economic ages from agriculture to the AI age, and says most financial struggle comes from trying to earn a living in a past era.
- 02
Three reasons coaching fails
Programs are guesswork (people succeed but misattribute why), some are outright scams, and many are overwhelming because the content was never distilled.
- 03
More content is not more value
Giving people more information doesn't make a program more valuable; getting them to the result faster does, because they enjoy the payoff longer.
- 04
Value comes from three places
People buy when an offer fills a perceived void, fulfills a perceived virtue, or makes a pursued vision probable for them.
- 05
Sell transformation, not trinkets
Nobody wants your modules, videos, workbooks or workout app — they only tolerate those if they deliver the transformation.
- 06
The six phases of transformation
Awareness, intention (with disruption always following it), decision, discipline, recognition and celebration — build all six into every program.
Lines worth keeping
“The reason you're struggling financially, one of them anyway, is because you are attempting to earn a living in the past.”
The core diagnosis behind his whole economic-eras framework.
“More is not better, faster is better.”
Reframes what course creators should actually be optimizing for.
“I'm not hoping to close any. I'm trusting that the people who are smart enough to tell that this offer is for them will buy.”
Explains his pressure-free posture toward selling.
“Disruption always follows intention.”
The step most people quit at, and the one coaches must warn clients about in advance.
“I am going to do this thing or die in the doing of it. Because I would rather die keeping my word to myself than live and break it.”
His definition of a real decision, as opposed to a choice you can put back.
What to do next
- 1
Do due diligence before buying coaching: ask for the Instagram profiles of ten of their clients.
Their own results may work for reasons they can't teach, so you need to see it replicated in other people.
- 2
Stop talking about the modules, workbooks and videos in your offer and talk about the transformation instead.
People only suffer through the materials if they believe they'll get the outcome.
- 3
Build all six phases — awareness, intention, decision, discipline, recognition, celebration — into every program you create.
Myron says if you include all six, your clients will get results regardless of whether it's health, wealth or relationships.
- 4
Warn your clients up front that disruption always follows intention.
If they can't last through the pain that shows up first, they will never reach the transformation.
- 5
Set celebration milestones in advance and let your family pick the rewards.
That's how you get the people around you to support the journey.
Mentioned in this video
- PersonBill GatesCited as an example of being early — he started programming in 1968, not during the tech age everyone rushed into.
- PersonJeff FoxworthySold 'you might be a redneck if' cassette tapes at truck stops because he knew where his avatar was.
- PersonTyler PerryWas homeless selling VHS tapes of his plays out of his trunk and is now a billionaire.
- PersonRussell SimmonsCreated a new genre of music because he knew how to edit music on a Mac.
- PersonDan HenryA friend and client who was already rich but never had a million-dollar day until going through Myron's coaching.
- PersonDoug GrahamHealth coach Myron signed up with for $50,000 a year after seeing his physique, and credits for being in near the best shape of his life at 64.
- EventMake More Offers ChallengeA man from Trinidad went from $3,000 in 2024 to $220,000 last year after attending.
- EventShark TankMentioned as where Jeff Foxworthy ended up as a shark for a season.
This video answers
- ?Why is everybody suddenly a coach, and is coaching even necessary?
- ?Why do so many courses and coaching programs fail to get people results?
- ?How do I know what my potential clients actually value?
- ?What should I be selling — the content or the outcome?
- ?What are the six phases every transformation has to go through?
? Ask this video
Answers come from this transcript only
Ready-to-post clips
Picked from the transcript · grow every other platform from this one
- Instagram Reels7:25–8:15 · 50s
“You're broke because you're trying to earn a living in the past”
A blunt diagnosis plus the college-degree takedown gives a complete, argument-starting point in under a minute.
If your degree doesn't teach you the thing you want to do, it's a waste of time and money.
- YouTube Shorts9:12–10:00 · 48s
“Bill Gates didn't start coding when everyone else did”
A concrete historical example lands a memorable line about timing that stands alone with zero setup.
If you're late to the party, all the good stuff is gone. Pick the era you're actually living in.
- TikTok34:03–34:58 · 55s
“Disruption always follows intention”
A repeatable phrase backed by a relatable personal story about failing at 30 push-ups makes it instantly shareable.
When you decide to change, pain shows up before the payoff. Outlast the disruption.