How To Make Your First Book A Best Seller
Myron Golden
1.45M subscribers
29.6K views · 1 week ago
FIRST TIME AUTHOR FORTUNES | How To Make Your First Book A Best Seller What if your first book could become more than a published project? With the right strategy, your book can help you build credibility, reach the right audience, create new opportunities, and establish yourself as an authority in your field. In this powerful message, Myron Golden breaks down how to approach your first book strategically and what it takes to position your book for success. Instead of simply writing a book and hoping people will buy it, learn to think about your audience, your message, and how to get your book into the hands of the people who need it. The core idea is simple but powerful: Writing a great book is only part of the process. You also need a strategy to position it, promote it, and connect it with the right readers. You’ll learn: How to approach your first book with a clear strategy Why understanding your target audience matters How to position your book so it stands out in the marketplace Why marketing and promotion are essential to book sales How to build credibility through publishing a book Why you should think beyond simply finishing your manuscript How to use your book
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In short
A Q&A session where Myron Golden answers questions from the room about selling a first book, building an email list before you need it, and whether you should write a book at all. He walks through his current book funnel numbers (including a 1.51 ROAS on paid traffic), explains why he thinks most people should not write books, and tells the story of turning a $25,000 Funnel Hacking Live couch purchase into a profitable Vegas event and jet mastermind.
Chapters
Key points
- 01
Build the email list before you need it
He sold 900 books in his first launch only because he already had 15,000-16,000 people on an email list, and he credits Robert G. Allen's story of spending a full year collecting names before his $24,000-in-24-hours challenge.
- 02
Sell a book funnel, not a book
He would never set a goal of making $100,000 from a book; he'd set it for the book funnel, which in the last 30 days brought in $63,000 with an average cart value around $60.
- 03
Most people should not write a book
If you don't know anything and you don't read books, don't write one; read, learn, execute, see your results, and then write.
- 04
See it working more clearly than not working
The mindset shift that enables action on anything is anticipation, and he tests it by asking how you felt when he said most books never sell 300 copies ever.
- 05
Talk like a third grader
Corporate jargon like 'community development' and 'activation' means nothing to the listener, and in sales, marketing or business, going above fifth grade will cost you money.
- 06
Price on outcome, not on your time
He charges based on the belief that the buyer can 10x whatever they paid within 12 months, and he thinks in terms of return on coaching spend.
Lines worth keeping
“Most people wait until they're thirsty to start digging their wells. And by the time they hit water, they've already passed out from thirst.”
The core argument for building an email list long before you have anything to sell.
“If you don't know anything, please don't write a book. If you don't read books, please don't write a book. And most people don't read.”
His blunt filter for who has earned the right to publish.
“Learn to see it working more clearly than you see it not working.”
His one-line answer for how to get yourself to take action on anything.
“The biggest mistake in communication is thinking that it happened. Never make the mistake of assuming that people know what you mean.”
Sums up his case for stripping jargon out of your offer and your copy.
“One of your reasons you have a hard time making money is because you're afraid to make people offers because you've already made them an offer and they said yes.”
Reframes repeat offers as service rather than pressure.
What to do next
- 1
Create a lead magnet and start collecting names and emails now, even if you have nothing to sell.
Dig your wells before you're thirsty, so the list exists when you finally launch.
- 2
Set up an autoresponder and post the lead magnet on Facebook, Instagram, TikTok or wherever you post.
He says you'll be blown away by how much revenue a list you built in advance can generate.
- 3
Read, learn and execute in your arena before you write your book.
Only write after you've applied what you learned and seen your own results.
- 4
Strip the jargon out of your offer and describe it at a third to fifth grade level.
Going above fifth grade in sales, marketing or business costs you money.
- 5
Price your offer on the outcome, and charge for however long it takes to produce it.
Charging for your time is a very good way to never create wealth in business.
Mentioned in this video
- PersonRobert G. AllenAuthor of Multiple Streams of Internet Income, whose first chapter told the story of making $24,000 in 24 hours on live TV after a year of list building.
- BookMultiple Streams of Internet IncomeThe book he found at Barnes & Noble whose first chapter taught him to build an email list before the launch.
- BookDig Your Wells Before You're ThirstyHarvey Mackay book he calls one of the best he's ever read, about preparing before you need the resource.
- PersonHarvey MackayAuthor of Dig Your Wells Before You're Thirsty.
- BookThe AI Business PlaybookHis new book, which brought in $6,700 in seven days from a seven-email sequence.
- PersonRussell BrunsonMyron is in his $50,000-a-year inner circle, which led to buying a $25,000 couch at Funnel Hacking Live.
- EventFunnel Hacking LiveHeld at the Fontainebleau in Las Vegas, where couches sold for $25,000 and you could resell the seats.
- BookSix Figure Selling Secrets SimplifiedJill's book, which he used to rename her webinar as a 'Speed to Six Figures Master Class'.
This video answers
- ?How did you sell 900 books in your first launch?
- ?How big does my email list need to be to hit a sales goal with my book?
- ?Should I write a book, and how do I know if I'm qualified?
- ?What should I sell after a free webinar, and should it be group coaching?
- ?Why is my offer not landing when I describe it to people?
? Ask this video
Answers come from this transcript only
Ready-to-post clips
Picked from the transcript · grow every other platform from this one
- YouTube Shorts3:26–4:08 · 42s
“He built his email list a full year before he needed it”
A complete story beat with a memorable repeatable line, dig your wells before you're thirsty, and a clear takeaway anyone can act on.
Most people wait until they're thirsty to start digging the well. By then it's too late.
- Instagram Reels8:49–9:30 · 41s
“Most people should not write a book”
A blunt contrarian claim that provokes instant reaction, then lands on a sharp line about programming.
If you don't read books, please don't write one. Here's the uncomfortable truth about authorship.
- LinkedIn21:12–21:53 · 41s
“I talk like a third grader on purpose”
A self-deprecating flex followed by a specific, surprising data point about presidential campaigns that people love to repeat.
The candidate who spoke at the lowest grade level won every single election. Clarity beats vocabulary.