How To Attract Strategic Partners
Myron Golden
1.45M subscribers
48.4K views · 4 weeks ago
FOCUS ON THEM | How To Attract Strategic Partners Building a successful business doesn't always mean doing everything yourself. The right strategic partners can help you expand your reach, access new opportunities, and create results that would be difficult to achieve alone. In this powerful message, Myron Golden explains how to attract strategic partners by shifting your focus from what you want to what you can bring to the relationship. When you understand the goals, needs, and challenges of the people you want to partner with, you can create partnerships that are valuable for everyone involved. The core idea is simple but powerful: If you want people to want to partner with you, focus on how you can help them win. You’ll learn: Why focusing on the other person is essential for building strategic partnerships How to identify potential partners who can complement your strengths What makes a strategic partnership valuable How to approach potential partners without making the relationship all about you Why creating value is the foundation of attracting great partners How to communicate what you can bring to a partnership Why relationships and trust are essential for long-
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Read from the transcript · every timestamp jumps the player
In short
A behind-the-scenes Q&A from Myron Golden's studio audience before a live YouTube taping. He covers how he grew his early audience through podcast interviews and Instagram lives, why partnerships only work when you focus on the other person's win, what separates his most successful students from everyone else, and how he prices offers at one-tenth of the transformation's value. He also takes two biblical questions, on the kingdom of God and righteousness, and on how the enemy uses a war on words.
Chapters
Key points
- 01
Your growth goal competes with theirs
Nobody puts you on their channel so your channel can grow, so you have to figure out how you can be of value to them before you think about what they can do for you.
- 02
Deprogram the what-can-I-get reflex
Myron says our subconscious is programmed to ask what we can get from a person, and you have to reprogram it to ask how you can serve them instead.
- 03
Pick the platform you can play at
As a solopreneur, focus on the one social platform you can do consistently without stress, and find a hack that makes it fun, like Myron's live audience instead of talking to a camera.
- 04
What successful students do differently
They invest in themselves at a high level to access paid-only answers, and they implement fast, preferring to run the play and get it wrong over preparing forever.
- 05
Grow audience faster than prices
If you raise your price from $1,000 to $15,000 without growing your audience 15 times faster, you burn through your current audience's money and crash.
- 06
Price at one tenth of the transformation
Myron values the transformation, both the upside of having it and the cost of not having it, then divides by ten so every offer is underpriced and clients can 10x their investment.
Lines worth keeping
“Nobody wants to have me on their YouTube channel so my YouTube channel can grow.”
The core reframe behind every partnership he describes.
“If you will learn gravitropically in secret when nobody's watching how to hyper obsess over solving the problems of other people, all of your problems will be solved as a byproduct.”
His summary of the service-first principle the whole video rests on.
“The biggest hindrance to learning is thinking that you already know.”
Explains why he still pays to stay in a coaching program 11 years in.
“It's not that they don't believe that the coach is worth it. It's that they don't believe they're worth it.”
Names the real objection behind resistance to paying for training.
“I want to know in my heart of hearts that every offer that I make is underpriced.”
Sets the standard behind his divide-by-ten pricing method.
What to do next
- 1
Before approaching a potential partner, work out how you can be of value to them first.
People only do things with you if it does something for them, not because they want your channel to grow.
- 2
Pick one social platform you can do consistently without stress and find a format that makes it fun.
Myron only sustained YouTube once he replaced scripted camera talks with teaching a live audience.
- 3
Run the play now instead of getting ready to get ready.
His most successful students would rather implement and get it wrong than perfect something they never launch.
- 4
If you raise your prices, grow your audience faster than your sales.
A 15x price with a flat audience burns through their money 15 times faster and you crash.
- 5
Price by calculating the value of the transformation and the cost of not having it, then divide by ten.
He wants every offer underpriced so clients can at least 10x their investment.
Mentioned in this video
- PersonDavid ShandsMyron got interviewed three times on his Social Proof podcast, which took him from about 3,000 to 10,000 YouTube subscribers.
- PersonNehemiah DavisAn Instagram live with him gained Myron around 700 followers in about 15 minutes.
- PersonRussell BrunsonMyron joined his Inner Circle in 2015 for $25,000 plus $5,000 to bring his children, and is still in it 11 years later.
- ScriptureMatthew 6:33Ruben's question about seeking the kingdom of God and his righteousness kicks off the teaching on the kingdom.
- ScriptureGenesis 2:16-17 and 3:1Used to show Satan's first attack was a war on words, adding "not" and removing "freely".
- Scripture2 Corinthians 11:3Cited on the serpent beguiling Eve through subtlety and corrupting minds from the simplicity in Christ.
This video answers
- ?How did Myron grow his YouTube audience before he hit 20,000 subscribers?
- ?Should a solopreneur focus on one social media platform or all of them?
- ?What do the most successful students do that everyone else misses?
- ?How should I price a coaching offer fairly without overcharging?
- ?What does "seek first the kingdom of God and his righteousness" actually mean?
? Ask this video
Answers come from this transcript only
Ready-to-post clips
Picked from the transcript · grow every other platform from this one
- YouTube Shorts2:08–3:00 · 52s
“Nobody wants to grow your channel for you”
A blunt reframe of partnership and networking that lands in one tight thought with a memorable punchline.
Your goal is in competition with the thing that gives you your goal. Serve first.
- Instagram Reels15:46–16:42 · 56s
“I was broke and the room cost $30,000”
A specific dollar-amount story about investing in yourself that works as a standalone confession.
If you won't pay to learn the secrets, you'll never get paid to teach them.
- LinkedIn27:31–28:18 · 47s
“I price every offer so they can 10x it”
A concrete, repeatable pricing formula in under a minute that entrepreneurs can apply immediately.
Value the transformation, divide by ten, and make sure your offer is underpriced.